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Central Embassy launches the year’s biggest campaign INFINITEYOU
Published date : April 27,2018

Central Embassy launches the year’s biggest campaign

#INFINITEYOU

Welcoming everyone with infinite ways to be your best self

Bangkok, April 25, 2018 - Central Embassy, Bangkok’s iconic art, fashion and lifestyle destination, is ready to launch its biggest campaign of 2018 under the concept #INFINITEYOU, infinite ways to be your best self, with a series of surprises and activities from May 2018 onwards. The aim is to delight shoppers and global lifestylers with infinite experiences, headlining with the introduction of Central Embassy’s 2018 Muse – Yaya Urassaya, world-renowned contemporary artist MADSAKI’s first-ever solo exhibition in Bangkok and many other infinite lifestyle and shopping experiences, something for everyone to enjoy!
 
#INFINITEYOU, Central Embassy’s biggest campaign of 2018, is a creative series of events and activities carefully curated to offer infinite ways for you to live life as your best self when you are here. It brings together the best of lifestyles from shopping to dining, filled with art, inspirations, playfulness and much more, cementing Central Embassy as the future-forward thinker in the world of retail.

Mr. Barom Bhicharnchitr, Central Embassy’s Managing Director provides a glimpse of Central Embassy’s 2018 campaign, “In the past years, Central Embassy has consistently taken the creative approach to serve everyone, whether you are a traveller or a local, in order to become a leading lifestyle destination. As a result, we have gained more and diverse groups of customers from various demographics, which we truly appreciate. Now, to continue this momentum and to continue this approach, Central Embassy will launch this year’s biggest campaign #INFINITEYOU. We want to emphasize that at Central Embassy, we are ready to give you infinite ways to be your best self, whether you’re a shopper, foodie, art lover, creative lifestyler, family or tourist. The experiences at Central Embassy are, simply, designed to be infinite.”
 
To inspire the #INFINITEYOU ways of life, Central Embassy debuts its 2018 Muse, Yaya - Urassaya Sperbund, Thailand’s top superstar and style icon. Starring in Central Embassy’s 2018 Campaign VDO, Yaya takes on the challenge of playing nine different characters from “the shopping maniac” to “the creative” and many more surprising characters. 

Each character played by Yaya is inspired by and represents nine core values that can be found at Central Embassy, portrayed with a sense of humor. INFINITE SHARING - The Concierge is always warm and welcoming while INFINITE CARING - The Maid always pays attention to the smallest details. INFINITE SHOPPING - The Shopper demands endless shopping experiences, INFINITE DINING - The Twins with exquisite dining needs, INFINITE INSPIRING - The Creative Teen with the never-ending quest for new ideas, INFINITE LOVING –The Wealth portraying attention to detail and a personalized touch at Central Embassy, INFINITE PLAYING – The Office Worker having fun and being entertained to lift up the mood, INFINITE EXPLORING – The Tourist with endless discoveries to delight and impress you, and of course, INFINITE BEING YOU - Yaya as the best version of herself at Central Embassy, always. Check out the VDO at https://youtu.be/nwJwz8dohZc


To kick off with the first aspect, INFINITE INSPIRING, Central Embassy excites Bangkok’s art fans with the world’s first ever solo art show and largest public installation to date in Bangkok “Combination Platter” by Japanese artist MADSAKI, a rising star in the world of contemporary art. The exhibition will be at Level G, Central Embassy starting from May 8 th to June 3 rd , 2018.

MADSAKI is a well-known Japanese contemporary artist, famous for his unique street art style. His remarkable art pieces have been exhibited at the “Superflat” art exhibition in Tokyo in 2017 by Takashi Murakami, a world-renowned Japanese contemporary artist.  As the flagship event of #INFINITEYOU, the exhibition will feature the never-before- seen pieces. Exclusively, the artist MADSAKI will be present at the launch of the “Combination Platter” on May 8 th , 2018 at Level G, Central Embassy.
 
The installation will also be accompanied by the global debut art pieces and exclusive collectible merchandises such as T-shirts, umbrellas, and tumblers, available for purchase during the exhibition period only at SIWILAI Store.

The excitement continues with #INFINITEYOU endless calendar of activities and shopping delights from May 8 th to June 10 th , 2018.
• The Camp: Creative activities hosted by artists, lifestylers and top chefs at The balcony, Level 2 from May 15 th – June 10 th . Check out www.facebook.com/centralembassy to book your slot.
• The Taste of Southern: Famous local vendors, activities and performances from the Southern of Thailand at Eathai, Level LG from May 22 nd – June 3 rd .
• Daisy Balloon by Rie: World famous Japanese Balloon Artist at Open House, Level 6 from June 1 st – 10 th .

The journey of shopping begins with the first-ever THE INFINITY PASS, which goes beyond sales experience to offer infinite privileges, special discounts, and gift vouchers from world’s top fashion and lifestyle brands, top-notch restaurants and cafes. Stay tuned and check out these can’t-be- missed deals. With an endless array of irresistible fashion offerings, from international luxury brands to homegrown labels, high-end to high-street, delightful culinary options, and endless entertainment experiences in world-class service and facilities.

The campaign will continue with non-stop excitement and even more surprising experiences. Find out more and get to know #INFINITEYOU #CENTRALEMBASSY at www.facebook.com/centralembassy, www.centralembassy.com, or Instagram: @centralembassy.