946 Rama IV road
Published date: March 4,2011
By Dusit International
Bangkok - Dusit International, one of Asia’s leading hotel groups, launched today the first edition of its brand new Dusit magazine under the title ‘EI8HT’. This quarterly magazine is aimed to build stronger relationships with Dusit’s guests as well as extending the Dusit lifestyle brand and inspiring the global travel seeker with endless possibilities, by enhancing the guest experience no matter what the journey. At the same time it will be a vehicle in which Dusit's CSR programmes are brought to the fore and grow their profiles, such as Dusit Smiles for Operation Smile and Dusit's Food for Good, which will be launched soon.
“EI8HT is a luxurious travel and lifestyle magazine featuring a variety of stories including insider travelogues, a repertoire of inspiring personalities, indulgent food and drink, a palette of fashion, and cutting edge design, architecture, and art. It is classy, intelligent and sophisticated, with unique, off-the-beaten-track stories to inspire the reader to explore and experience new sights and sounds” said Ms Jennifer Cronin, Vice President - Sales & Marketing, Dusit International.
“Why did we choose the title EI8HT you may ask? Well, it has a wonderful meaning in many ways, It is not only an auspicious number in Asian culture, but also the only infinite number. This makes it special and unique in the world of hotel branded magazines, and much like Dusit, it offers endless possibilities. Additionally, EI8HT reflects the imagination of having an eighth day in the week, the day that our readers could do anything they wish for - whether travelling to their dream destinations or simply being with family and friends. We hope the magazine will inspire them to enjoy their lives and make the most of everyday," Jennifer added.
In partnership with Singapore-based INK Publishing Company, EI8HT will be produced every three months and will be placed in all Dusit properties: rooms, restaurants, business units, executive lounges. Regional Sales Offices worldwide, Preferred Hotel Group offices worldwide, airline business lounges, travel agents, business partners, and others.
Mr Gerry Ricketts, Managing Director of INK Publishing said “Both Dusit International and Ink have long traditions of excellence in Asia, and EI8HT marks a fantastic opportunity to combine resources and produce a magazine of a quality and scope that reflects the Dusit brand. Expect stunning fashion shoots, interviews with some of the world’s most influential people and the best travel experiences in a magazine that is as beautiful as it is practical.”
EI8HT will also be available online, and on Facebook to be introduced soon.
Source :Corporate PR & Communications