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Thailand Tourism Marketing - Mapping the Future

Published date : May 20,2011

'Thailand Tourism Marketing - Mapping the Future' conference at Shangri-la Hotal, Bangkok

Presentation from the following speaker :

1) China's Tourism Policy Readjustment and outbound Tourism Development

By Prof. Zhang Guangrui, Director Tourism Research Centre of Chinese, Academy of Social Sciences (CASS) Beijing, China

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2) Strengthening the Thailand Brand image

By Mr. Tim Riches, Chief Growth Officer, Asia-Pacific FutureBrand

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3) Promoting Sustainable Tourism

By Dr. Thomas Bauer - School of Hotel and Tourism, Management, The Hong Kong Polytechnic University

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4) e-Marketing and Social Media

By Mr. Tiwa York - Omnicom Media Group, Thailand Director Digital Business

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5) Reputation Management

By Dr. David Beirman, Senior Lecturer in Tourism, University of Tachnology, Sydney

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6) Mapping the Future Together

By Prof. Frank Go-Chair of Tourism Management at the Rotterdam School of Management, Erasmus University

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