Bangkok - In a modern twist to advertising, forward-thinking Dusit International has introduced a smart phone application that will give readers instant access to more information about the hotel offers they see in the group's latest advertising campaign and the company's collateral.

The application enables customers to scan Quick Response (QR) codes assigned to advertisements in magazines and newspapers. This will allow Dusit International to track interaction with its advertising, to determine the effectiveness of each medium.

QR codes are so called for they offer a "Quick Response" for readers with mobile phones and membrane-enabled smart phones. All that is needed is for the user to download the QR application on the smart phone and take a scan of the QR Code. Code software decoder then transforms the data held within the QR Code to a meaningful action for the mobile phone, such as connecting to a website or bringing up an email address for immediate response.

This initiative has been launched by the Dusit International corporate office and the new advertisements with the QR Codes are already appearing in publications in Thailand, the Middle East, as well as UK, Europe and Asia Pacific.