B2S Overview

B2S is the first specialty store chain of its kind in Thailand. It has transformed the traditional department sores’ book section into a lifestyle category store where customers can find an extensive range of local and international cooks; stationery for home, office, and school; and music and movies from around the world.

Enhancing the store experience are comfortable seating areas, cozy listening rooms, and in-store cafes. Children can enjoy themselves in a Kids’ Corner. Frequent events and activities catering to diverse customer interests are regularly held in the B2S stores.

B2S has 100 stores and magazines corners throughout Bangkok and upcountry, with formats matched to different markets and locations. The brand’s slogan, “Enjoy your life, Brighten your mind” sums up B2S’ diverse mix of product offerings.