ASAVA Overview

ASAVA - the true redefinition of style.

The Perfect Combination

Having style does not mean switching from one style to another, then another, because that is merely a change of appearance which can be confusing. Constantly following the fashion trend does not mean that you possess many different styles but instead suggests that you do not have style at all.

For ASAVA, style is something unique. It can be all sorts of things because it is a combination between personal attitude, taste and the clothes we choose which characterize us.

More importantly, clothes should not be so excessive that they overcome the wearer. On the contrary, the person's attitude and taste should outshine their clothes.

ASAVA believes that we are not pieces of canvas that get colored by clothes, but we convey a visual message through the clothes we're in.

Timeless & Elegant

Under the concept that focuses on the style of an individual, ASAVA reintroduces the clothing design from the 50's and the 60's which is simple, elegant and timeless. Although times have changed, and so has fashion, such design remains attractive, contemporary, and not too flashy or overdone, ASAVA combines that classic design with modern details, creating a perfect look that suits today's lifestyle.

It it the simplicity and timelessness of the 50's and 60's mixed with modern design that will bring out the personality and the true style of the wearer

Mixing & Matching 

ASAVA offers many types of clothing for every woman's needs in their daily life. They can mix and match pieces within the collection that are suitable for real use. There are casual and work clothes including blouses, pants, shorts, skirts, dresses, jackets and coats, made with comfortable fabrics like cotton, chiffon, silk, silk cotton, silk satin, summer wool, which are available mostly in neutral colors like gray, beige, black and white, as well as other colors like champagne, lilac, dusty pink which do not deviate too far from the neutrals.

The chosen design, fabric and color scheme allow for many possibilities. The wearer has various options in mixing and matching each piece without having to worry that one particular shirt may only go with one specific skirt or pair of pants. ASAVA clothes are easy to wear and are fit for everyday use. Without trying too hard, a person's style can be perfectly realized.